1. Kill the hype.
That’s right…trash it!
What you wanna do is make sure whatever claims and promises you make are backed up by proof. We’re talking about testimonials, raw data, facts and statistics or reviews.
You should always back up your promises but if you absolutely can’t, then just don’t make them.
It will work out better for your online reputation if you just stick to what you can prove.
2. Make sure your site looks professional.
If you’ve browsed the internet before, I’m sure you have easily spotted a website that’s just trying to make a few bucks versus one that has time, effort and professional attention put into it.
It’s imperative that your website has clarity, is easy to navigate and has a professional look and feel to it.
3. Frequently update your content.
Content is not dead, by far.
If you visit a blog and it’s been a month or so since any content has been posted, it clearly indicates that the business owner has abandoned the site.
Even if you recycle or re-purpose your posts, it’s better than nothing. Having a stream of valuable and relevant content is a great way to improve the credibility of your website.
Credibility is earned through hard work, dedication, and an attention to detail.
If you want a booming business on the web, you’ve got to have a gateway to attract the people who want what you have to offer.
You know what else?
You’ve got to show up! It’s the difference between passing and failing in online business.
Your website should:
►Sell for you 24/7
►Generate leads on a consistent basis
►Build a loyal community that buys from you over and over again