Each day of your life as an entrepreneur you are selling, and truthfully nothing happens until you’re successful at doing that.
We are all in the selling business and it’s as simple as that. It doesn’t matter whether you’re a doctor or an architect, a manager or a pharmacist.
Everyone spends a great deal of our time trying to convince people to buy our product or service, accept our proposals or just accept and believe what we say.
But before you get better at your method of persuading or influencing other people, you need to get better at self-motivation and selling yourself.
These are 10 simple steps to self-motivation:
1. You must believe in the product!
When you sell yourself, it’s pretty much like selling anything. First, you need to believe in what you’re selling. That means believing in “you.” It’s all about lots of positivity and the right attitude.
The very first thing people notice about you is your attitude. People know when you don’t seem to have confidence. It’s important not to let this show.
It all comes down to how you see yourself and what you are thinking in your head. The words in your mind are more likely to be negative than positive – this is what can hold you back in life. You can’t let it happen.
It isn’t just about a positive attitude; it’s about the right attitude and the quality of your thinking.
People that are successful have an optimistic way of looking at themselves and their work. They have an attitude of confidence and positive self-expectation. They feel good about themselves and believe that everything they do will lead to their achievements and success.
Being in a sales job or owning a business puts you in a position to continually work on your attitude. You need to change your mindset and listen to that little voice inside your head.
Daily affirmations are excellent for the unconscious mind. Before you know it, you will be thinking positive on every level in your life.
On the other hand if you’re hearing “I can’t do this or that” or “They won’t want to buy this” then you’d better change your self pep talk or change your occupation.
Start believing in yourself and don’t let things that are out of your control affect your attitude.
2. The packaging must be appealing.
Just like any other product we buy, the way the product is packaged and presented will most likely influence the customer’s decision to buy.
3. Always remember to smile.
A nice friendly face says a lot and makes you seem like a warm and inviting person. Don’t have your face tuned up even if someone just pissed you off. Your customers don’t need to see that out of you.
4. Make use of names.
Use the customers first name without over doing it. Business is less formal nowadays however be careful of using first names initially. Make sure your customer knows yours and remembers it.
5. Make sure you’re watching the other person.
Look at their body language. Are they comfortable with you or are they a bit uneasy? Are they listening to you or are their eyes looking elsewhere. If they’re not comfortable and not listening then there’s no point telling them something important about your business. Move on.
It’s far better to make some small talk and more importantly get them to talk about themselves.
6. Listen to them and look like you’re listening.
Many people, particularly men, listen but don’t show that they’re listening at times. The other person can only go on what they see, not what’s going on inside your head. If they see a blank expression, then they’ll assume you’re in la la land.
A good trick is to do all the active listening things such as nodding your head, the occasional “UH-HUH” and the occasional question.
7. Show that you are interested.
If you want to be INTERESTING then be INTERESTED. This really is the most important thing you can do to be successful at selling yourself.
Most people are very concerned about their self-image. If they sense that you value them, that you feel that they’re important and worth listening to, then you effectively raise their self-image. If you can help people to like themselves then they’ll LOVE you.
Show some genuine interest in the customer and their business and they’ll be much more receptive to what you say.
8. Be positive when you talk.
Don’t say things to pull the conversation down. Say things like (and only the truth) – “I like the design of this office” or “I’ve heard some good reports about your new product.”
9. Mirror the other person
This doesn’t mean mimicking the other person, it just means you speaking and behaving in a manner that is similar to the customer.
For example, if your customer speaks slowly or quietly, then you speak slowly or quietly. Remember people like people who are like themselves.
10. Be warm and friendly
If you look or sound stressed or aggressive then don’t be surprised if the other person gets defensive and less than willing to talk to you. If you look and sound warm and friendly, then you’re more likely to get a positive response.
This is about a pleasant open face or a warm tone over the telephone.
Before we can get down to the process of selling our product, our service or our ideas then we need to be as sure as we can be – that the customer has bought us and that we have their full attention.
Cheryl J. Moses is a mom, God Chaser, entrepreneur, and founder of New Eminence, equipping single moms to build successful brands and businesses on the web!