If you’re in business to make sales online or make money period, you should definitely know by now that throwing up a website will not make you money or attract your ideal peeps.
The digital business world is full of entrepreneurs who are waiting to snatch up the same clients that YOU are in the game to get. NOT COOL.
Just an FYI for those who might be in the dark about this….
Your website is your storefront. It’s the foundation and real estate for which your business lies. (I hope that makes sense).
This makes me think of a friend of mine who had her website done by a friend of hers, who had just started out with website design. Now I’m not bashing anyone who is just starting out, ( I was once in their shoes ), but it’s one thing to put up a website and it’s another thing to put up a website based on your needs or your client’s needs. You get what you pay for and she got it done for free. You can only imagine how bad it looked. And I had the luxury of being the clean up woman and getting it the way it needed to be.
Yes, your website is a presentation of your brand. It’s sorta like a billboard that highlights your business. So you want to do your best to make a good first impression.
Sucky websites can cost you money.
It should be a no cookie cutter zone. And now I’m off my soapbox about it.
Let’s get into some tidbits about what is costing you sales.
First, I just have to ask you a question.
Have you ever been on a website that got on your last nerve?
What kinds of things annoyed the heck out of you?
Believe me when I tell you, the same features that annoyed you will also annoy your site visitors if you have that kind of foolery.
Here is an example of what I’m talking about:
Ok so here is what you need to be checking for:
Grammar. Misspelled words are not what we’re about. Please, please, and please check your spelling. I promise you that it is a turn off when you’re reading
content on a site, and words are misspelled. Granted, some words will be spelled as if we’re saying them out of our mouths and that’s totally understandable.
But make sure the obvious is up to par.
Too much white space. Really, you don’t need THAT much. If your content is easy on the eye (not bunched up together), your readers will keep reading.
Ugly fonts. Some fonts might look really good to you and that’s ok…for you. If your visitors cannot read your content clearly (such as if the font is too fancy),
that would be a quick turn off. Keep your readers in mind when choosing fonts to use…there are a ton of them out there!
Broken links. Links can be considered “broken” for different reasons. Sometimes it just doesn’t exist anymore or it might be missing something like a letter.
Ex. “http://www.walmat.com.” Clearly the “r” is missing. Or maybe this one: “http://www.walmart..com.” There’s an extra dot in that one. Double or even triple
checking your links would be worth it.
Navigation is a beast. If people cannot find what they want, they will simply leave and that will be that. Your site should be clean enough so that anyone who lands there will be able to just click on wherever they need to go, with no problems. Too much “stuff” is just that…STUFF. Only have your website designed with what you need:
Menu= Home page, About page, Contact page, Blog
Menu= Resources, Products, Podcast (optional)
Opt in box, no more than 4 graphics leading to external or internal pages
Zero graphics. Um…who does that? Visuals are everything. You can easily outsource your graphics if you need to at Fiverr.com for $5 or another freelancing site such as Upwork, Elance, or Freelancer. If you wanna take the time out to do them yourself, you can join my DIY Pretty Graphics design workshop here.
Background and text that makes you gag. Remember back in school days when you had to compare and contrast? Now is your time to contrast with your background and text. And this goes for graphics too. If you have a red background, you might not want to have orange text. That would really hurt the eyes. Your site would be much more beautiful and sleek with colors that work well and compliment each other. Light background, dark words, and vice versa.
I know it seems like a lot, but since most of this stuff can be discovered within a couple of minutes of landing onto a site, I wanted to give you a heads up about it. Dont miss this. With so many sites out there, your visitors may not come back ever again.
So how can you rectify the situation?
First of all, don’t even get your panties in a bunch about it. Many entrepreneurs with websites (some don’t have a site, can you believe it?) make simple mistakes that can lead to a loss in traffic and sales. The good news is, these costly mistakes can be avoided with a few tips.
Proofreading helps. Dont rely on spell check for obvious reasons. Read your content before you hit publish. Check your alignment all across the board including website headings, images and tags. Make sure everything looks good before going live.
Get your layout together. Basically keep one type of alignment continuously so it is easier to lay out your pages. You want your alignment of content and ads (if you use them) to look flush and professional, so aligning left will help. Keep spaces between paragraphs (for easier reading), and keep paragraphs short.
Take your time. Naturally, the eyes gravitate to the top half of a page. I mean, it’s the first place people will look at when they arrive. Therefore, you don’t need to put important links and information on the bottom because they might be missed. Anything extra can go towards the bottom. Stay consistent with your theme so your website makes sense (fonts, colors, message included).
Did you get value from this? Are you ready to have your website in “getting more traffic mode”? If so, be sure to download this free pdf to Get Your Website Traffic Poppin’ and make simple tweaks to get more visitors. That’s all for now. #katch me on the scope @cheryljmoses. <3